Automation is the use of technology to perform tasks without human intervention. In business contexts, it spans from simple process scripts to complex AI-driven decision-making systems. For instance, Luca AI automates bookkeeping, Yumi AI automates customer service responses, and Freddie AI automates recruitment workflows. The benefits include speed, cost reduction, and scalability, allowing organizations to focus on high-value activities. Automation can be applied to finance, HR, marketing, supply chain, and more. Modern automation often includes machine learning, enabling systems to improve over time. When implemented strategically, automation transforms operational efficiency, reduces human error, and delivers better customer and employee experiences.
