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Customer Experience Automation is the practice of using AI to optimize and personalize every stage of the customer journey. CXA platforms can segment customers, predict needs, trigger targeted communications, and route support tickets to the right agent or AI assistant. Yumi AI exemplifies this by prioritizing urgent requests, auto-filling forms, and escalating issues seamlessly. The benefit of CXA is consistency — customers get fast, accurate, and context-aware service across all channels. It also reduces operational costs while increasing customer satisfaction and loyalty. Data collected through CXA can feed into business intelligence systems for further improvement of service strategies.
