Data-Driven Decision Making is the practice of basing strategic and operational choices on the analysis of reliable data rather than intuition or guesswork. AI systems like Orion AI enhance this approach by processing massive datasets, identifying patterns, and delivering actionable recommendations. Data-driven decisions are used in trading strategies, recruitment, customer experience optimization, and process improvement. The benefits include higher accuracy, faster problem-solving, and better risk management. This methodology requires not only high-quality data but also the right analytical tools to interpret it. When combined with business intelligence and predictive analytics, data-driven decision-making becomes a powerful competitive advantage in fast-changing markets.